Design gives structure, weight, and feeling to our messaging. As its own discipline, email design has unique limitations and considerations that marketers must master.
In the inaugural State of Email Design report, we take a detailed look at how marketers...
Search for email inspiration
Use brand guidelines
Approach to email design
Use various design elements
Use one-off email designs
A/B testing targets
Handle email redesign schedules
Manage landing page responsibilities
Use these results to benchmark your own email designs and design processes, identify opportunities for improvement, and use this report as evidence to argue for the need to experiment with new email approaches, elements, and tactics.